Reliance’s Jio Browser is emerging as a leading “Made in India” mobile browser

Reliance’s Jio Browser is emerging as a leading “Made in India” mobile browser

Browsers are often a user’s first portal to the internet — a hub of information, knowledge, entertainment, and wonder.

Over the years, browsers have crossed from being straight forward offerings to strongly fascinated products, with at least one particular feature to grab attention.

Some remark pro-privacy browsing, some aid new users surf through visuals, some reimagine the surfing experience with nifty features like one-handed browsing, Tinder-like swipeable searches, crypto blockers, etc. For indigenous JioBrowser, the focal point lies in India, its user demographic, the need to surf in local languages, consumer value, and surfing patterns, device demand.

The portrayal of Reliance-owned Jio Platforms’ varied suite, the Android-only app hit Google Play Store in December 2018 and has reached 10 million downloads. JioBrowser is friendly with devices running Android 5.0 or above.

Keeping in mind the government’s ban on Chinese apps, JioBrowser has glorified as a suitable alternative to UC Browser (owned by the Alibaba Group), which was the most famous mobile browser in India, leading than Google Chrome and Mozilla.

Characteristics of the app JioBrowser can be fragmented into five key features.

Regional language allows: JioBrowser enables surfing in eight Indian languages — Hindi, Bengali, Marathi, Gujarati, Telugu, Tamil, Kannada, and Malayalam —  with English. Users can choose their favored language on the app’s landing page. Both the UI and the content are made according to their selection.

Given India has more rural internet users than urban ones and that most of the population access the web through smartphones, this is a winning quality.

Data-light browser: JioBrowser is a lightweight app (less than 5MB), and also acknowledges data-friendly surfing. This means that users on low-end smartphones can appreciate a smooth surfing experience through the app. They can speed load pages, save them for offline utilization, and even schedule downloads. JioBrowser also approaches with a built-in memory and battery saver.

Private browsing mode: With cybersecurity becoming a severe issue for tech companies around the globe. The JioBrowser allows users to browse privately in incognito mode.

There is an attached layer of security in which the app requests for PIN or fingerprint verification before turning on the private surfing mode. JioBrowser also comes with an exclusive Adblock feature reassuring a modest surfing experience for users.

Quick access sites: Established on the Indian consumer’s surfing patterns, the app offers fast access to a line up of popular websites. Users can directly click the logo of the website on the JioBrowser home screen to start browsing.

Rich Content: The speedy access sites offer a ‘luxurious content’ experience. This feature is a certain throwback to the now-banned UC Browser.  The content balance cricket (Cricbuzz), jobs (Naukri), news (NDTV, India Today, JioNews), entertainment (BookMyShow, JioCinema, JioSaavn), eCommerce (Amazon, JioMart, AJIO, Flipkart), travel (MakeMyTrip, Trivago), social media (Facebook, Instagram), etc.

Reliance's jio browser comes to light as a superior made in India mobile browser on 14th August.

Browsers are often a user’s first portal to the internet — a hub of information, knowledge, entertainment, and wonder.  Over the years, browsers have crossed from being straight forward offerings to strongly fascinated products, with at least one particular feature to grab attention.

Some remark pro-privacy browsing, some aid new users surf through visuals, some reimagine the surfing experience with nifty features like one-handed browsing, Tinder-like swipeable searches, crypto blockers, etc.

For indigenous JioBrowser, the focal point lies in India, its user demographic, the need to surf in local languages, consumer value, and surfing patterns, device demand.

The portrayal of Reliance-owned Jio Platforms’ varied suite, the Android-only app hit Google Play Store in December 2018 and has reached 10 million downloads. JioBrowser is friendly with devices running Android 5.0 or above.

Keeping in mind the government’s ban on Chinese apps, JioBrowser has glorified as a suitable alternative to UC Browser (owned by the Alibaba Group), which was the most famous mobile browser in India, leading than Google Chrome and Mozilla.

Characteristics of the app JioBrowser can be fragmented into five key features. Regional language allows: JioBrowser enables surfing in eight Indian languages — Hindi, Bengali, Marathi, Gujarati, Telugu, Tamil, Kannada, and Malayalam —  with English. Users can choose their favored language on the app’s landing page. Both the UI and the content are made according to their selection. Given India has more rural internet users than urban ones and that most of the population access the web through smartphones, this is a winning quality.

Data-light browser: JioBrowser is a lightweight app (less than 5MB), and also acknowledges data-friendly surfing. This means that users on low-end smartphones can appreciate a smooth surfing experience through the app. They can speed load pages, save them for offline utilization, and even schedule downloads. JioBrowser also approaches with a built-in memory and battery saver. Private browsing mode: With cybersecurity becoming a severe issue for tech companies around the globe. The JioBrowser allows users to browse privately in incognito mode.  There is an attached layer of security in which the app requests for PIN or fingerprint verification before turning on the private surfing mode. JioBrowser also comes with an exclusive Adblock feature reassuring a modest surfing experience for users.

Quick access sites: Established on the Indian consumer’s surfing patterns, the app offers fast access to a line up of popular websites. Users can directly click the logo of the website on the JioBrowser home screen to start browsing. Rich Content: The speedy access sites offer a ‘luxurious content’ experience. This feature is a certain throwback to the now-banned UC Browser.  The content balance cricket (Cricbuzz), jobs (Naukri), news (NDTV, India Today, JioNews), entertainment (BookMyShow, JioCinema, JioSaavn), eCommerce (Amazon, JioMart, AJIO, Flipkart), travel (MakeMyTrip, Trivago), social media (Facebook, Instagram), etc.

Other features: The app also provides a bunch of incremental qualities like dark mode, quick sharing (on social media), personalized content feed (where users can choose their topics of interest) voice search (powered by Google), QR code scanner (functional for mobile payments), multiple tabs (up to 25), and hide toolbar (for full-screen browsing).